Before the room
Matchmaking
Vetting and pairing companies with the right advertising agencies for their goals and budget.
Two circles.One decision.
“Access is earned. We grant it.”
Marketing services firm · Agency matchmaking, live production and PR · Cairo, Dubai, Riyadh
Who we are
The point where a company’s circle meets an agency’s
Kings Circles is a marketing services firm working from Cairo, Dubai and Riyadh. We vet both sides before we ever put them in a room together, negotiate the terms once they're there, and stay close to the relationship after the ink dries. Some introductions we make and step back from. Some deals we run ourselves, start to finish.
A word from Kings Circles
“I just shook your hand, and I already feel like I won.”
Twice, years apart, once from a client and once from a partner, I heard almost that exact sentence. Neither of them had signed anything yet. Neither of us had done a day of work. Here's why it keeps happening.
In most places, if someone points you to the right person, makes an introduction, or just says "go ask them, they'll help you." That's a favor. Free, forgotten, expected to stay that way.
Not with us. If someone helps us, even in passing, even by pointing someone in our direction, they get something back. Every time. Not because we owe a favor. Because we believe the relationships and connections we build are treasure, not currency to spend carelessly. Not even with close friends. Especially not with close friends.
That's why people are shocked when it happens to them. They expected nothing back, and got something anyway. Once someone learns that knowing us means they benefit, they stop being a contact. They become part of the circle. And people don't just help someone in their circle. They serve them with everything they have.
That's the real kingdom we're building. Not a company people work with, but a circle of loyalty, built one honored connection at a time. Win-win isn't something we aim for once the numbers come in. It's the only motto Kings Circles has ever needed.
AbdelRahman Kamel, Founder & CCO, Kings Circles
The founders
Two names behind every circle
Kings Circles is run by the two people who built it. Every introduction we make and every show we run carries their names.
What we do
Four things, done properly
In the room
Negotiation
Securing terms on both sides so neither party is guessing what a fair deal looks like.
Start to finish
Direct Brokerage
Running select deals ourselves, start to finish, when that serves the outcome better.
After the ink dries
Ongoing Relationships
Staying involved after the deal closes, not disappearing once the introduction is made. A partner who was excellent last year isn't guaranteed to be excellent now. We keep watching, so a client never finds out the hard way.
Embedded & advisory
Beyond the introduction
Your whole function
Embedded Teams
We can outsource your entire marketing, branding, PR, and media function, remote or hybrid, full-time, part-time or per project, with senior-level talent, for roughly half the cost of an in-house department. You pay for output, not for a chair filled eight hours a day regardless of workload. No recruiting risk, no compromise on caliber.
One decision or a retainer
Consultations
Senior-level advisory across branding, marketing, PR, finance, HR, sales, and technology, brought in for a single decision or an ongoing retainer.
One system
Brand Playbook
The tone, the process, the standards, documented into one system so anyone you hire executes it the same way, whether it is your first hire or your fifth. When someone leaves, the brand doesn't leave with them.
Kings Circles Direct
Pick what your night needs. We build it.
Most of our work is putting the right brand in a room with the right agency. Some briefs need more than an introduction: a crew, equipment, a press list and a show date. Kings Circles Direct designs it, builds it and runs it, under one contract, with one number to call. Choose the services below and send them to us as one brief.
Your brief is empty. Tap Add on any service.
- BriefPick the services, then send the date, the venue and how guests should feel on the way out.
- Concept and priceOne proposal, visuals included, one price.
- Build and rehearseWe set up and run a full rehearsal on site before the doors open.
- Show nightOur crew runs it live, our PR team works the press, and we stay until load-out.
Where we operate
Regional roots, no borders
- Cairo30.04° N 31.24° E
- Riyadh24.71° N 46.68° E
- Dubai25.20° N 55.27° E
And beyond.
Trusted by
Every circle here overlapped with ours
Clients
Dapetco
Biddex
Etisalat by e&
National Bank of Egypt
Orange
Nestlé
Nike
Cortefiel
Shell
Springfield
UEE
Pfizer
OPPO
B.TECH
Hackett London
Tonino Lamborghini
Philip Morris Int'l
Dina Farms
Juhayna
Ministry of Justice
GILA Altawakol Electric
Partners
Truck Cell
Black Horse Advertising
Media Live
Amazon · Yasser El-Hariry
Atlas
Community Ads
Recruitee Academy
What working with us feels like
In their own words
We didn't need a list of agencies to sort through ourselves. We needed someone who understood what we were actually trying to build, and already knew who could build it with us.
I've found agencies on my own before. This was the first time someone else did that work for me, and got it right on the first try.
What stayed with me wasn't the introduction. It was that they were still checking in months later, asking how it was actually going.
They asked more questions before making the introduction than most agencies ask during a full pitch. That's when I knew they'd actually understood the brief.
Careers
Join the circle
We are building a small team of people who keep their word, know their craft and look after the people they work with. If that sounds like you, we would like to hear from you.
- Sales and partnerships
- PR and media relations
- Live production
- Brand and content
- Account management
Send your CV, the role you want and one piece of work you are proud of. We read every application.
careers@kingscircles.com
Questions we hear
Straight answers
What is Kings Circles?
Kings Circles is a marketing services firm working from Cairo, Dubai and Riyadh. We match companies with the right advertising agency, negotiate the deal and stay involved after it closes. Through Kings Circles Direct we also produce live experiences and PR ourselves.
How does agency matchmaking work?
You tell us the goal, the budget and the timeline. We vet agencies we know first-hand, introduce the ones that fit, negotiate terms both sides can live with, and keep checking in once the work starts.
Why not go to an agency directly?
You can. What we add is judgement. We know which agencies are performing right now, what a fair deal looks like, and we stay accountable if something slips.
What does Kings Circles Direct produce?
27 services in six groups. Light & Spectacle: laser projection on landmarks such as Cairo Tower, beam shows and facade lighting. Tech Experiences: 3D holograms, humanoid robots, interactive kiosks and LED floors. Events & Production: stages, launches, gala dinners, concerts and medical congresses. Brand Activation: LED gateways, exhibition booths and store openings. Outdoor & Screens: LED trucks, bus advertising and site hoardings. PR & Talent: media relations, press conferences, celebrity and influencer appearances, and reputation management.
Can you put our brand on Cairo Tower?
Yes. Laser projection on Cairo Tower is one of our Direct services. Send us the date and the message, and we come back with a concept, visuals and one price.
Do you offer PR services?
Yes. Media relations and coverage, press conferences and media days, celebrity and influencer appearances, campaign content, and reputation and crisis communications.
What are Embedded Teams?
We run your marketing, branding, PR and media function with senior people, remote or on site, for roughly half the cost of an in-house department. You pay for output, not for a chair.
How much does it cost?
Every brief is priced on its scope. You get one proposal with visuals and one price, with no hidden extras.
Who founded Kings Circles?
AbdelRahman Kamel, Founder & CCO, and Ahmed El Safty, Founder & CEO.
Are you hiring?
We are building the team across sales and partnerships, PR and media relations, live production, brand and content, and account management. Send your CV, the role you want and one piece of work you are proud of to careers@kingscircles.com.
How do we start?
Pick the services you need in the Services section and send them as one brief by email or WhatsApp, or write to contact@kingscircles.com.